A Low-Cost Energy Future  

Business Week has a reasonably good special report on energy out. WorldChanging has some comments on how this shows that viridian thinking is beginning to become part of mainstream business thinking.

One of the catalysts for making the Bright Green Future possible is for the mainstream vision of the future -- what I sometimes call the "baseline scenario" -- to take on characteristics that make the WorldChanging vision no longer seem quite so radical. If smart grids, hybrid vehicles, and green buildings are part of the default image of tomorrow, then energy-producing materials, sustainable urban design, and biomimetic architecture will appear as exciting possibilities, and entirely within reach. One good way to checking out the state of the zeitgeist is to look at business magazines, especially the old-school, pre-dotcom journals.

BusinessWeek looks to be a bit ahead of some of its competitors in terms of checking out how the world is changing. We've linked to their articles a few times, and while they will by no means provide shocking new insights for even casual WorldChanging readers, they do give a good sense of how Bright Green ideas are being translated for a conventional wisdom audience. Last week's BusinessWeek (cover date Sept 20) is no exception: the technology special report, "A Low-Cost Energy Future," shows both how close the mainstream world is to the Bright Green vision, and how far it has yet to go.