Accenture Report advises utilities to prepare smart grid charm offensive  

Posted by Big Gav in ,

Business Green has an article on a Accenture study which "warns fears over privacy and rising energy bills could hamper rollout of smart grid technologies" - Report advises utilities to prepare smart grid charm offensive.

The Accenture report surveyed more than 9,000 energy customers in 17 countries and found that in the UK, less than 20 per cent of customers trust their electricity provider to advise them on how to optimise electricity consumption.

The report, entitled Understanding Consumer Preferences in Energy Efficiency, suggests there is considerable opposition to the rollout of smart meters and other smart grid technologies that promise to provide households with real-time data on their energy use and allow energy firms to reduce peak demand by automatically turning off non-essential appliances.

Of all the customers surveyed, only 16 per cent said they would switch to a smart grid-enabled energy management programme without a discount on their bills as an inducement.

Almost half of those unwilling to sign up were deterred by the risk of higher electricity bills, despite the fact that smart meters and electricity management programmes are designed to reduce usage during peak times and lead to lower bills.

Accenture also found a great deal of mistrust of energy companies' claims among those customers who were reluctant to sign up. More than four out of 10 respondents said they were deterred by the idea of their energy provider selling on, at a profit, the electricity they themselves had saved. Meanwhile, a third objected to the fact energy firms would be able to have greater access to their personal electricity consumption data.

The Accenture report warned that utilities will have to do a better job at educating customers about the possible benefits of smart grid technologies if they want people to sign up voluntarily to those smart grid-enabled tariffs that will allow them to reduce peak loads on the grid.

1 comments

It is very much essential to make people understand about the new technologies, their benefits and usage. Once the doubt is clear off, the people very happily adapt to new technologies.
There must be proper understanding between the government officials and people which must be maintained for the benefit of both people and government.

Post a Comment

Statistics

Locations of visitors to this page

blogspot visitor
Stat Counter

Total Pageviews

Ads

Books

Followers

Blog Archive

Labels

australia (615) global warming (420) solar power (392) peak oil (352) renewable energy (292) electric vehicles (246) wind power (190) ocean energy (165) csp (158) geothermal energy (144) solar thermal power (144) smart grids (140) tidal power (137) energy storage (136) oil (136) solar pv (136) coal seam gas (131) nuclear power (127) china (117) lng (116) iraq (113) geothermal power (112) green buildings (110) natural gas (110) agriculture (91) oil price (80) biofuel (78) wave power (73) smart meters (72) coal (69) uk (69) electricity grid (67) energy efficiency (64) google (58) bicycle (51) internet (51) surveillance (50) big brother (49) shale gas (49) food prices (48) tesla (42) thin film solar (42) biomimicry (40) canada (40) scotland (38) ocean power (37) politics (37) shale oil (37) new zealand (35) air transport (34) algae (34) water (34) concentrating solar power (33) arctic ice (32) queensland (32) saudi arabia (32) california (31) credit crunch (31) bioplastic (30) offshore wind power (30) population (30) cogeneration (28) geoengineering (28) batteries (26) drought (26) resource wars (26) woodside (26) bruce sterling (25) censorship (25) cleantech (25) ctl (23) carbon tax (22) economics (22) exxon (22) limits to growth (22) buckminster fuller (21) distributed manufacturing (21) iraq oil law (21) lithium (21) coal to liquids (20) indonesia (20) origin energy (20) brightsource (19) rail transport (19) ultracapacitor (19) santos (18) ausra (17) collapse (17) electric bikes (17) michael klare (17) atlantis (16) cellulosic ethanol (16) iceland (16) mapping (16) ucg (16) bees (15) concentrating solar thermal power (15) ethanol (15) geodynamics (15) lithium ion batteries (15) psychology (15) al gore (14) brazil (14) bucky fuller (14) carbon emissions (14) fertiliser (14) ambient energy (13) biodiesel (13) cities (13) investment (13) kenya (13) matthew simmons (13) public transport (13) biochar (12) chile (12) desertec (12) internet of things (12) otec (12) texas (12) victoria (12) big oil (11) cradle to cradle (11) energy policy (11) hybrid car (11) terra preta (11) tinfoil (11) toyota (11) amory lovins (10) antarctica (10) fabber (10) gazprom (10) goldman sachs (10) gtl (10) severn estuary (10) volt (10) afghanistan (9) alaska (9) biomass (9) carbon trading (9) distributed generation (9) esolar (9) four day week (9) fuel cells (9) jeremy leggett (9) methane hydrates (9) pge (9) sweden (9) arrow energy (8) eroei (8) fish (8) floating offshore wind power (8) guerilla gardening (8) linc energy (8) methane (8) nanosolar (8) natural gas pipelines (8) pentland firth (8) relocalisation (8) saul griffith (8) stirling engine (8) us elections (8) western australia (8) airborne wind turbines (7) bloom energy (7) boeing (7) bolivia (7) chp (7) climategate (7) copenhagen (7) scenario planning (7) vinod khosla (7) apocaphilia (6) ceramic fuel cells (6) cigs (6) futurism (6) jatropha (6) local currencies (6) nigeria (6) ocean acidification (6) somalia (6) t boone pickens (6) space based solar power (5) varanus island (5) garbage (4) global energy grid (4) kevin kelly (4) low temperature geothermal power (4) oled (4) tim flannery (4) v2g (4) club of rome (3) norman borlaug (2) peak oil portfolio (1)