Business Lessons from a Radical Industrialist  

Ray Anderson has a new book out called "Business Lessons from a Radical Industrialist" - radicalindustrialist.info.

As I sit down to write this Prologue, I have a lot on my mind. My company, Interface, Inc., has just marked an important milestone – 10 years until our target year for Mission Zero, for zero environmental footprint, a goal for which we have set 2020 as our deadline. I'm immensely proud of Interface, and encouraged about our future. At the same time, I have spent the last year dealing with cancer, thankfully holding my own – barely … As we begin the next leg of our journey, looking at the ten years to go and the path before us, one thing is ever more clear to me. If we capitalists intend to go on, if we aspire to thrive in a carbon- constrained world and to put down multiple threats – global climate disruption, species extinction, resource depletion, and environmental degradation – we need a new way, a better way, of thinking and acting. Wrong thinking got us in to this mess.