Posted by Big Gav in jeremy rifkin
The Huffington Post has an excerpt from Jeremy Rifkin's new book - The Third Industrial Revolution: Toward A New Economic Paradigm.
n the mid-1990s, it dawned on me that a new convergence of communication and energy was in the offing. Internet technology and renewable energies were about to merge to create a powerful new infrastructure for a Third Industrial Revolution (TIR) that would change the world. In the coming era, hundreds of millions of people will produce their own green energy in their homes, offices, and factories and share it with each other in an "energy Internet," just like we now create and share information online. The democratization of energy will bring with it a fundamental reordering of human relationships, impacting the very way we conduct business, govern society, educate our children, and engage in civic life.
I introduced the Third Industrial Revolution vision at the Wharton School's Advanced Management Program (AMP), at the University of Pennsylvania, where I have been a senior lecturer for the past sixteen years on new trends in science, technology, the economy, and society. The five-week program exposes CEOs and business executives from around the world to the emerging issues and challenges they will face in the 21st century. The idea soon found its way into corporate suites and became part of the political lexicon among heads of state in the European Union.
By the year 2000, the European Union was aggressively pursuing policies to significantly reduce its carbon footprint and transition into a sustainable economic era. Europeans were readying targets and benchmarks, resetting research and development priorities, and putting into place codes, regulations, and standards for a new economic journey. By contrast, America was preoccupied with the newest gizmos and "killer apps" coming out of Silicon Valley, and homeowners were flush with excitement over a bullish real estate market pumped up by subprime mortgages.
Few Americans were interested in sobering peak oil forecasts, dire climate change warnings, and the growing signs that beneath the surface, our economy was not well. There was an air of contentment, even complacency, across the country, confirming once again the belief that our good fortune demonstrated our superiority over other nations.
Feeling a little like an outsider in my own country, I chose to ignore Horace Greeley's sage advice to every malcontent in 1850 to "Go West, young man, go West," and decided to travel in the opposite direction, across the ocean to old Europe, where new ideas about the future prospects of the human race were being seriously entertained.